Privacy policy

Privacy Policy

Last updated: July 29, 2026

Armchair Epics operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Armchair Epics is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
  • Account information including your username, password, security questions, preferences and settings.
  • Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
  • Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
  • Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
  • Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies.
  • From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

  • Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, and to create a customized shopping experience for you. This may include using your personal information to better tailor and improve the Services.
  • Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services.
  • Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, and to protect public safety and secure our services.
  • Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.
  • Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, litigation, or other legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  • With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
  • With business and marketing partners to provide marketing services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices.
  • When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
  • With our affiliates or otherwise within our corporate group.
  • In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations, to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing. You can exercise your rights to opt-out of those uses here.

Third-Party Services We Use

The following third-party services may receive or process your personal information. Each operates under its own privacy policy.

Shopify — our e-commerce platform. Shopify processes orders and stores customer data on our behalf and as an independent data controller. See the Shopify Consumer Privacy Policy. You may also exercise rights related to data processed by Shopify at the Shopify Privacy Portal.

Klaviyo — our email marketing and customer communications platform. Your name and email address are shared with Klaviyo to send you transactional and marketing emails. Klaviyo uses tracking pixels in emails to measure open rates and clicks. You can unsubscribe from marketing emails at any time using the unsubscribe link in any email we send. See: klaviyo.com/legal/privacy-policy.

Meta (Facebook) Pixel — we may use the Meta Pixel to measure the effectiveness of our advertising, build advertising audiences, and retarget website visitors. The Pixel may collect your IP address, browser type, and pages you visit on our site, and may associate this information with your Facebook profile. You can opt out of Meta's use of your data for advertising at facebook.com/ads/preferences. See: facebook.com/privacy/policy.

Google Analytics & Google Ads — we may use Google Analytics to understand how visitors use our site and Google Ads to run advertising campaigns. These services use cookies to collect behavioral data. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on. See: policies.google.com/privacy.

Cookies & Tracking Technologies

We use cookies, web beacons, pixels, and similar technologies to operate and improve our website, personalize your experience, and serve targeted advertising. Cookies are small text files placed on your device when you visit our site.

Types of cookies we use:

  • Essential cookies — required for core website functionality such as your shopping cart and checkout session. These cannot be disabled without affecting the usability of the site.
  • Analytics cookies — help us understand how visitors interact with our site (e.g., Google Analytics).
  • Marketing cookies — used to deliver and measure advertising campaigns (e.g., Meta Pixel, Google Ads, Klaviyo).
  • Preference cookies — remember your settings and choices across visits.

You can control or block cookies through your browser settings. Note that disabling certain cookies may affect website functionality. You may also opt out of interest-based advertising at optout.aboutads.info or optout.networkadvertising.org.

If you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt-out of data sharing for targeted advertising for the device and browser you use to visit the site. We do not recognize other "Do Not Track" signals. To learn more about Global Privacy Control, visit globalprivacycontrol.org.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside. To learn more about how Shopify uses your personal information and any rights you may have, visit the Shopify Consumer Privacy Policy. You may also exercise rights with respect to data processed by Shopify at the Shopify Privacy Portal.

Third-Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. We do not guarantee and are not responsible for the privacy or security of such sites. Our inclusion of such links does not imply any endorsement of the content on such platforms or of their owners or operators.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted. As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

  • Right to Access / Know. You may have a right to request access to personal information that we hold about you.
  • Right to Delete. You may have a right to request that we delete personal information we maintain about you.
  • Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
  • Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
  • Right to Opt out of Sale or Sharing for Targeted Advertising. Depending on where you reside, you may have a right to opt out of the "sale" or "share" of your personal information or to opt out of the processing of your personal information for purposes considered to be "targeted advertising." You can exercise this right here.
  • Managing Communication Preferences. You may opt out of promotional emails at any time using the unsubscribe link in any email we send. We may still send non-promotional emails such as those about your account or orders.

If you reside in the UK or European Economic Area, you may also have the right to object to or restrict our processing of your personal information, and to withdraw consent where we rely on it. Withdrawing consent does not affect the lawfulness of processing before withdrawal.

You may exercise any of these rights by contacting us using the details below. We will not discriminate against you for exercising these rights. We may need to verify your identity before processing your request. You may also designate an authorized agent to make requests on your behalf, provided the agent supplies proof of your authorization and, where required, you verify your identity directly with us.

To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, visit privacy.shopify.com/en.

Complaints

If you have complaints about how we process your personal information, please contact us using the details below. Depending on where you live, you may have the right to appeal our decision or lodge your complaint with your local data protection authority. For the EEA, you can find a list of responsible supervisory authorities here.

International Transfers

We may transfer, store and process your personal information outside the country you live in. If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses, or equivalent contracts issued by the relevant UK authority, unless the transfer is to a country determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at admin@armchairepics.com or contact us at:

Armchair Epics 14450 FM 2100 Rd Ste A287 Crosby, TX 77532 United States

For the purpose of applicable data protection laws, we are the data controller of your personal information.